Web Design
Online Advertising
Motion Graphics
Info Architecture
Amazon
Ariba
Autodesk
BabyCenter
Bay to Breakers
Clear Ink
Drugstore.com
Edify
General Motors
Godfrey Q
JWT
Macys
Myra Paci
Providian
Saturn
Sun Microsystems
thinkingVOICE
Thirteen
The metric for Amazon was the number of new customers delivered. No credit was given to the agency for repeaters who came through our banners. So that’s what we did, to the tune of over 700,000 new customers per quarter. It was while I was working on Amazon that I learned the power of refining creative executions to get the maximum conversion rate. Check out my MSNBC DHTML sticky ad from 1998. It still works. |
