Bay to Breakers

My Bay to Breakers assignment was a face-lift, rather than a complete redesign. I cleaned up the information architecture and refitted the home page to: 1) address each audience (fun runner or seeded runner) and 2) bring the “party” back to the event. The previous Web site concentrated only on the serious (seeded) race. We added a countdown clock and race footage to the homepage to add to the excitement.